Research Article
The Role of Public Relations in Managing Messages in a Web Portal Study on Discourse Analysis of Cultural Hegemony on the Web Portal of the State-Owned Enterprises (SOE) Subsidiaries
@INPROCEEDINGS{10.4108/eai.17-7-2020.2303002, author={Baskoro A. Pratomo and Prof. Dr. Billy Sarwono, M.A}, title={The Role of Public Relations in Managing Messages in a Web Portal Study on Discourse Analysis of Cultural Hegemony on the Web Portal of the State-Owned Enterprises (SOE) Subsidiaries}, proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia}, publisher={EAI}, proceedings_a={INCEESS}, year={2021}, month={1}, keywords={systemic functional linguistic (sfl) cultural hegemony organizational culture}, doi={10.4108/eai.17-7-2020.2303002} }- Baskoro A. Pratomo
Prof. Dr. Billy Sarwono, M.A
Year: 2021
The Role of Public Relations in Managing Messages in a Web Portal Study on Discourse Analysis of Cultural Hegemony on the Web Portal of the State-Owned Enterprises (SOE) Subsidiaries
INCEESS
EAI
DOI: 10.4108/eai.17-7-2020.2303002
Abstract
Indonesia, as one of the world's oil producers, needs fulfillment of its domestic oil supply. One of the strategies is the management transfer of the working areas in which the contract has expired. These working areas are subsequently managed by a State-Owned Enterprises (SOE) subsidiary that handles the energy sector. Problems arise when employees who are transferred have to adapt to the new organizational culture. The new organization uses various ways to educate new employees, one of which is using an internal web portal. The web portal contains the vision, mission, and organizational culture of the SOE that must be obeyed by members of the organization. In the text and visual of these BOD Messages, a tendency arises that the new organizational culture is superior to the old organizational culture. This study uses discourse analysis with the Systemic Functional Linguistic (SFL) method to dissect the text and visual in the BOD Messages.
