Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia

Research Article

E-Commerce Adoption in SMEs: A Literature Review

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  • @INPROCEEDINGS{10.4108/eai.17-7-2020.2302969,
        author={Yoga Religia and Surachman Surachman and Fatchur Rohman and Nur Khusniyah Indrawati},
        title={E-Commerce Adoption in SMEs: A Literature Review},
        proceedings={Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia},
        publisher={EAI},
        proceedings_a={INCEESS},
        year={2021},
        month={1},
        keywords={e-commerce smes toe framework},
        doi={10.4108/eai.17-7-2020.2302969}
    }
    
  • Yoga Religia
    Surachman Surachman
    Fatchur Rohman
    Nur Khusniyah Indrawati
    Year: 2021
    E-Commerce Adoption in SMEs: A Literature Review
    INCEESS
    EAI
    DOI: 10.4108/eai.17-7-2020.2302969
Yoga Religia1,*, Surachman Surachman1, Fatchur Rohman1, Nur Khusniyah Indrawati1
  • 1: Department of Management, Faculty of Economics and Business, University of Brawijaya Malang, humas@ub.ac.id
*Contact email: religia19@gmail.com

Abstract

Development of information technology (IT) has been driven changes in various fields, one of which is in marketing. The use of IT in marketing will not be separated from internet, where e-commerce services have now emerged that allow businesses to conduct face-to-face transactions by removing barriers related to distance in interacting with customers, so that every stakeholder will have same opportunity for promoting their products. On the other, Indonesia is country fourth largest population in the world, where 99.8 percent of its business units are small and medium enterprises (SMEs). Although the number of business units in the SMEs sector is very large, e- commerce adoption is still dominated by large business units, so research related to the adoption of e-commerce by SMEs is still very limited, especially in developing countries. This study aims to fill that research gap. In this study a TOE framework will be examined to determine the determinants of e-commerce adoption by SMEs. TOE framework considers technology, organization and environment variables to measure adoption of information technology. Analysis of TOE framework will consider empirical literature. This study also makes recommendations for future research.