Research Article
Enhancing The Added Value of Akar Kelape Snack: An Effort to Improve Marketing Performance
@INPROCEEDINGS{10.4108/eai.17-7-2019.2303566, author={Agus Cholik and Resista Vikaliana}, title={Enhancing The Added Value of Akar Kelape Snack: An Effort to Improve Marketing Performance}, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={akar kelape standard recipe marketing performance}, doi={10.4108/eai.17-7-2019.2303566} }- Agus Cholik
Resista Vikaliana
Year: 2021
Enhancing The Added Value of Akar Kelape Snack: An Effort to Improve Marketing Performance
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2303566
Abstract
The purpose of this research is to generally aim at realizing culinary delights that are intended to be a typical Betawi culinary tourism destination, which is to make a standard recipe for Akar Kelape and to make Root Kelape products have high selling value. This research was conducted with qualitative approach. The presentation of Akar Kelape from the standard recipe which is the result of this research, can be used as a guide for culinary preservation, especially traditional Betawi cuisine. In this study, based on observations, the brand given to the predetermined standard recipe was Akar Kelape "Nyak Babe", a Betawi Typical Snack with the tagline "Right Treats at the Right Time”. To further increase the selling value, a design for the Akar Kelape product packaging has been produced