Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia

Research Article

Persuasive Communication in Pluralistic Communities in The Perspective of Islam

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  • @INPROCEEDINGS{10.4108/eai.17-7-2019.2303400,
        author={M.  Nasor},
        title={Persuasive Communication in Pluralistic Communities in The Perspective of Islam},
        proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICSTIAMI},
        year={2021},
        month={1},
        keywords={islam persuasive communication pluralistic community},
        doi={10.4108/eai.17-7-2019.2303400}
    }
    
  • M. Nasor
    Year: 2021
    Persuasive Communication in Pluralistic Communities in The Perspective of Islam
    ICSTIAMI
    EAI
    DOI: 10.4108/eai.17-7-2019.2303400
M. Nasor1,*
  • 1: Universitas Islam Negeri Raden Intan, Bandar Lampung, Lampung, Indonesia
*Contact email: nasor@radenintan.ac.id

Abstract

A pluralistic community is a community that consists of various groups, races, ethnicities, nations, and others. Its existence must be guided so that the community could possess the loving and kind characters, opposing evil, and avoiding violence as stated in the Islamic teachings. Universal Islamic values regulate relationships based on aspects of mutual respect, non-coercion, principles of justice, humanity, togetherness, and brotherhood. Islam as a social religion strongly supports the existence of efforts to establish a strong relationship between human dignity and worthiness. For this reason, it seems that persuasive communication is needed which can reach the psychological aspects of various sections of the community. This method will be easier to bring effective results through the commitment of each group regarding faith and humanity with the limits of their rights and obligations. That situation can foster motivation and confidence to achieve unity and benefit of the community guided by religious and humanitarian values.