Research Article
Predatory Pricing in Business Activities in the Telecommunication Field
@INPROCEEDINGS{10.4108/eai.17-7-2019.2303330, author={Desy Putri Utami and Budi Santoso and Rinitami Njatrijani}, title={Predatory Pricing in Business Activities in the Telecommunication Field }, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={predatory pricing telecommunications advertising}, doi={10.4108/eai.17-7-2019.2303330} }- Desy Putri Utami
Budi Santoso
Rinitami Njatrijani
Year: 2021
Predatory Pricing in Business Activities in the Telecommunication Field
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2303330
Abstract
Predatory pricing is a form of practice of selling goods or services at very low prices, with the aim of getting rid of competitors or inhibiting the entry of new competitors in a business field. By law in Indonesia, the use of predatory pricing practices is contrary to Law Number 5 of 1999. Advertising practices in competitive prices and a number of bonuses offered by cellular operators as telecommunications business players are indicated as a consumer withdrawal strategy. The low pricing strategy in advertising practices is indicated as the desire of telecommunications business players to monopolize the market to protect their position and close the gap for new business actors to enter the market. In connection with this matter, a study of one of the telecommunications business operators in Indonesia has been carried out with the aim of finding out predatory pricing in the telecommunications sector and government regulations and actions regarding predatory pricing practices in the telecommunications sector. The results of the study are expected to encourage the government to make regulations governing the minimum and maximum cost limits imposed by telecommunications businesses. To regulate the practice of predatory pricing and improve service and quality of telecommunications services. To regulate the practice of predatory pricing and improve services and the quality of telecommunications services.
