Research Article
Modeling The Green Marketing and Green Supply Chain Management in The Context of Supply Chain Risk Management Toward Sustainability
@INPROCEEDINGS{10.4108/eai.17-7-2019.2302911, author={Yuary Farradia and Abdul Talib Bon}, title={Modeling The Green Marketing and Green Supply Chain Management in The Context of Supply Chain Risk Management Toward Sustainability}, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={green supply chain management marketing sustainability modeling}, doi={10.4108/eai.17-7-2019.2302911} }- Yuary Farradia
Abdul Talib Bon
Year: 2021
Modeling The Green Marketing and Green Supply Chain Management in The Context of Supply Chain Risk Management Toward Sustainability
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2302911
Abstract
Consequences of both social, economic, and environmental within their operations and daily actions are required by industry sustainability. Sustainability issues relate to businesses operation carrying out firm commitment by responding to basic overall environmental issues. With regard to supply chain systems, knowledge of understanding risks and how to manage them in order to be of benefit to managers to reduce their consequences is very important. The environment, demand, supply, and process control are factors that usually attract attention. The model findings illustrate the model relationship between GMM and GSCM towards sustainability in terms of supply chain risk management. Greening management of supply chain will become best effort to prevent any risk of the supply chain, namely environment and economic (profitability) protection. Furthermore, GMM is also needed to maintain economic sustainability.
