Research Article
The Role of External Green Supply Chain management on Green Marketing Mix toward Sustainability of Petrochemical Industry in Indonesia
@INPROCEEDINGS{10.4108/eai.17-7-2019.2302906, author={Yuary Farradia and Abdul Talib Bon and Hari Muharam}, title={The Role of External Green Supply Chain management on Green Marketing Mix toward Sustainability of Petrochemical Industry in Indonesia}, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={external green supply chain management green purchasing reverse logistic sustainability green marketing mix}, doi={10.4108/eai.17-7-2019.2302906} }- Yuary Farradia
Abdul Talib Bon
Hari Muharam
Year: 2021
The Role of External Green Supply Chain management on Green Marketing Mix toward Sustainability of Petrochemical Industry in Indonesia
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2302906
Abstract
An effort on study and innovation toward green industry is one of the Indonesia government focus for the petrochemical industry. This green industry target is in line with the aim of sustainability in the petrochemical industry in Indonesia. Implementation of green supply chain management has been recommended from most study of sustainability. There is external green supply chain management consist of green purchasing and reverse logistics which play important role in relate to both customer and supplier subject to greening the supply chain management practice. This green practice then be informed to the customer trough the green marketing mix practices which finally will contribute to the firm sustainability. This study focuses only for the Olefin petrochemical group located in Banten province Indonesia. To improve the sustainability of petrochemical industry mainly in olefin area, it is need to implement the external green supply chain management such green purchasing and reverse logistic and green marketing mix.