Research Article
The Strategies Competitiveness for Yogyakarta Tourism Industry
@INPROCEEDINGS{10.4108/eai.17-7-2019.2302899, author={Jumadi Jumadi and Cahya Purnama Asri and Bahri Bahri}, title={The Strategies Competitiveness for Yogyakarta Tourism Industry}, proceedings={Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICSTIAMI}, year={2021}, month={1}, keywords={tourism strategy tourism set priorities strategy competitiveness situation analysis (tows) tourist attractions such as art performances}, doi={10.4108/eai.17-7-2019.2302899} }- Jumadi Jumadi
Cahya Purnama Asri
Bahri Bahri
Year: 2021
The Strategies Competitiveness for Yogyakarta Tourism Industry
ICSTIAMI
EAI
DOI: 10.4108/eai.17-7-2019.2302899
Abstract
Yogyakarta is the second wonderful destination in Indonesia after Bali, aim to this paper to Kwon Yogyakarta Tourism Strategies. This paper aims to contribute to the tourism industry in Yogyakarta. The methodology used is the Attractiveness-Competitiveness Matrix. This model is expected to be used in helping make policies to determine the priority scale of tourism development in Yogyakarta. The manuscript presents a matrix, describes how the matrix is used to help Tourism prioritize the Strategy. Based on the SWOT Matrix studied, an alternative strategy was formulated in the Yogyakarta tourism industry are: Branding Yogyakarta tourism destination, Satisfaction tourism strategy, tourism-based heritage, and culture, building the optimization of promotion with government support, human and technology development, developing public transportation and safety facilities of tourism, the complete package of several facilities options and development tourist attractions such as art performances.
