Research Article
Factors Influencing Halal Cosmetics Purchasing Decisions: Evidence from Indonesia
@INPROCEEDINGS{10.4108/eai.17-6-2024.2349065, author={Nur Hidayah and Shelina Shelina}, title={Factors Influencing Halal Cosmetics Purchasing Decisions: Evidence from Indonesia}, proceedings={Proceedings of the 7th International Colloquium on Interdisciplinary Islamic Studies (ICIIS) in conjunction with the 6th Annual Postgraduate Conference on Muslim Society (APCoMS), ICIIS and APCoMS 2024, 17--18 June 2024, Banjarmasin, Indonesia}, publisher={EAI}, proceedings_a={ICIIS AND APCOMS}, year={2024}, month={7}, keywords={halal cosmetics halal industry tpb logistic regression}, doi={10.4108/eai.17-6-2024.2349065} }- Nur Hidayah
Shelina Shelina
Year: 2024
Factors Influencing Halal Cosmetics Purchasing Decisions: Evidence from Indonesia
ICIIS AND APCOMS
EAI
DOI: 10.4108/eai.17-6-2024.2349065
Abstract
This research applies TPB theory to the online and offline halal cosmetics purchase choices in Jabodetabek, examining the impact of attitudes, subjective norms, perceived behavioral control, pricing, religiosity, and halal labeling. This study uses quantitative research with logistic regression analysis research method with Eviews 10 and SPSS software. Data was collected by distributing questionnaires to Muslim women living in Jabodetabek who have used halal cosmetic products using purposive sampling techniques, referring to the Hair formula calculation. This calculation resulted in a sample of 130 research respondents. The results showed that the tendency of Jabodetabek people to choose online halal cosmetic purchases was 96.6%, and 2.4% chose offline purchases. Then, the subjective norms and halal label variables influence purchasing decisions. Meanwhile, attitude variables, perceived behavioral control, price, and religiosity do not influence purchasing decisions for halal cosmetics. This is because millennials, who make up the bulk of this survey's respondents, value recommendations from friends and family very highly when it comes to halal cosmetics. The results of this research are expected to be useful for those involved in marketing halal cosmetics and related services.
