Research Article
Study on the Effect of Sports APP in the Background of "Internet +"Based on SPSS24.0
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322827, author={Yihong Xu and Chanyuan Wang and Wanli Li}, title={Study on the Effect of Sports APP in the Background of "Internet +"Based on SPSS24.0}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={sports app; "internet plus"; college students; product development strategy; gray relative analysis method}, doi={10.4108/eai.17-6-2022.2322827} }- Yihong Xu
Chanyuan Wang
Wanli Li
Year: 2022
Study on the Effect of Sports APP in the Background of "Internet +"Based on SPSS24.0
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322827
Abstract
In order to explore the influencing factors of college students using sports and fitness APP, specifically solve the problems such as "poor user experience, low user loyalty, and poor user stickiness", retain college student users and improve their utilization rate, students from 83 universities in Wuhan were selected to draw samples, using SPSS24.0 software to test the validity and reliability, the correlation analysis and results were sorted by the gray relational method. The results show that five aspects including "sports APP develop corresponding incentive system" are the main factors affecting the use of sports APP.
Copyright © 2022–2024 EAI
