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Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China

Research Article

Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background

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  • @INPROCEEDINGS{10.4108/eai.17-6-2022.2322793,
        author={Yuelan  Ding and Jingjie  Ma},
        title={Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background},
        proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China},
        publisher={EAI},
        proceedings_a={ICIDC},
        year={2022},
        month={10},
        keywords={perceived trust; individual social capital; individual ambidexterity},
        doi={10.4108/eai.17-6-2022.2322793}
    }
    
  • Yuelan Ding
    Jingjie Ma
    Year: 2022
    Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background
    ICIDC
    EAI
    DOI: 10.4108/eai.17-6-2022.2322793
Yuelan Ding1, Jingjie Ma1,*
  • 1: Shaanxi Normal University
*Contact email: 13659207936@163.com

Abstract

In this paper, SPSS and MPLUS are used for correlation and regression analysis to systematically discuss how perceived trust drives the formation of individual ambidexterity by influencing individual social capital under the background of the information age. The results show that perceived trust can promote the formation and development of individual ambidexterity; In this process, individual social capital plays a partial intermediary role by establishing cooperative and mutually beneficial relationship between individuals and other members to promote the efficient flow of information within the organization.; The influence of perceived trust on individual duality discussed in this paper opens up ideas for economic management of enterprises, and has important reference value for enterprises to realize informatization and unique competitiveness.

Keywords
perceived trust; individual social capital; individual ambidexterity
Published
2022-10-13
Publisher
EAI
http://dx.doi.org/10.4108/eai.17-6-2022.2322793
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