Research Article
Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322793, author={Yuelan Ding and Jingjie Ma}, title={Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={perceived trust; individual social capital; individual ambidexterity}, doi={10.4108/eai.17-6-2022.2322793} }- Yuelan Ding
Jingjie Ma
Year: 2022
Research on Perceived Trust-Driven Individual Duality Based on the Informatization Background
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322793
Abstract
In this paper, SPSS and MPLUS are used for correlation and regression analysis to systematically discuss how perceived trust drives the formation of individual ambidexterity by influencing individual social capital under the background of the information age. The results show that perceived trust can promote the formation and development of individual ambidexterity; In this process, individual social capital plays a partial intermediary role by establishing cooperative and mutually beneficial relationship between individuals and other members to promote the efficient flow of information within the organization.; The influence of perceived trust on individual duality discussed in this paper opens up ideas for economic management of enterprises, and has important reference value for enterprises to realize informatization and unique competitiveness.