Research on Automobile Precision Marketing Strategy under the Background of Big Data

Wenjing Liu

Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China

Research Article

Research on Automobile Precision Marketing Strategy under the Background of Big Data

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Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.17-6-2022.2322690,
    author={Wenjing  Liu},
    title={Research on Automobile Precision Marketing Strategy under the Background of Big Data},
    proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China},
    publisher={EAI},
    proceedings_a={ICIDC},
    year={2022},
    month={10},
    keywords={big data; automobile; precision marketing},
    doi={10.4108/eai.17-6-2022.2322690}
}

Wenjing Liu
Year: 2022
Research on Automobile Precision Marketing Strategy under the Background of Big Data
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322690

Wenjing Liu¹^,*

1: Xinjiang Vocational & Technical College of Communications

*Contact email: 5685786@qq.com

Abstract

The emergence of big data technology has provided important help for the development of various industries, effectively applied big data, and promoted the development of modern society in a better direction. Based on this, this paper takes a brand car as the research object, through a brief introduction of its development status, then analyzes the external environment, advantages and disadvantages of a brand marketing of a car, and on this basis, formulates the corresponding precise marketing strategy, which provides support for improving the brand marketing effect.

Keywords: big data; automobile; precision marketing

Published: 2022-10-13
Publisher: EAI

: http://dx.doi.org/10.4108/eai.17-6-2022.2322690