Research Article
Research on Automobile Precision Marketing Strategy under the Background of Big Data
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322690, author={Wenjing Liu}, title={Research on Automobile Precision Marketing Strategy under the Background of Big Data}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={big data; automobile; precision marketing}, doi={10.4108/eai.17-6-2022.2322690} }- Wenjing Liu
Year: 2022
Research on Automobile Precision Marketing Strategy under the Background of Big Data
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322690
Abstract
The emergence of big data technology has provided important help for the development of various industries, effectively applied big data, and promoted the development of modern society in a better direction. Based on this, this paper takes a brand car as the research object, through a brief introduction of its development status, then analyzes the external environment, advantages and disadvantages of a brand marketing of a car, and on this basis, formulates the corresponding precise marketing strategy, which provides support for improving the brand marketing effect.
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