Research Article
Study on Influencing Factors of Peasant Tourists’ Loyalty in Red Leaf Valley Scenic Spot of Jinan on SPSS 22 Software
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322684, author={Yan Li and Xiaomei Zhou}, title={Study on Influencing Factors of Peasant Tourists’ Loyalty in Red Leaf Valley Scenic Spot of Jinan on SPSS 22 Software}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={peasant tourists’ loyalty perceived experience value scenic spot image local identity service quality}, doi={10.4108/eai.17-6-2022.2322684} }- Yan Li
Xiaomei Zhou
Year: 2022
Study on Influencing Factors of Peasant Tourists’ Loyalty in Red Leaf Valley Scenic Spot of Jinan on SPSS 22 Software
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322684
Abstract
The author studies the influencing factors of peasant tourists' loyalty in Red Leaf Valley Scenic Spot of Jinan, and makes a questionnaire survey on peasant tourists and local rural residents. The obtained data were processed by multiple linear statistical regression analysis using SPSS 22 software. After analysis, the conclusions are as follows: (1) The image of scenic spot has a significant positive impact on the loyalty of peasant tourists.(2)Local identity has a significant positive impact on peasant tourists' loyalty.( 3) Service quality has a significant positive impact on peasant tourists' loyalty.(4) Perceived experience value has no significant positive impact on peasant tourists' loyalty.(5) The most significant impact on the loyalty of peasant tourists is the scenic spot image, followed by local identity, and the smallest is the service quality.