Value Preference and Response Performance Analysis of Government in Network Public Opinion -- Based on Probit Model

With the continuous development of big data and the continuous progress of social media, at present, the government's response to online public opinion is one of the important contents of the government's work, which is an important support for social stability and the orderly participation of the public in the network. This paper mainly analyzes based on the public value theory, collects six types of online public opinion in China in the past four years, takes the online public opinion events as the analysis object, and uses the probit model to test the consistency of the public value theory for the government's response to online public opinion performance. Through the analysis of the object, it can be concluded that task-based public value and non task-based public value have a positive impact on the government response performance perceived by the online public and mainstream media. In terms of cognitive performance of online public, the interaction effect between task-based public value and non task-based public value is significant and has a positive synergy. This paper theoretically verifies some viewpoints of Government Performance Governance Theory and relative deprivation theory based on public value, and provides enlightenment and ideas for cognition, understanding and governance of public opinion in practice.