Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China

Research Article

Apparel Wearing Marketing Self-Media System

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  • @INPROCEEDINGS{10.4108/eai.17-6-2022.2322664,
        author={Youqun  Shi and Ziling  Liu and Lei  Xu and Xiangyang  Feng},
        title={Apparel Wearing Marketing Self-Media System},
        proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China},
        publisher={EAI},
        proceedings_a={ICIDC},
        year={2022},
        month={10},
        keywords={digital services; wearing recommendation; marketing; self-publishing},
        doi={10.4108/eai.17-6-2022.2322664}
    }
    
  • Youqun Shi
    Ziling Liu
    Lei Xu
    Xiangyang Feng
    Year: 2022
    Apparel Wearing Marketing Self-Media System
    ICIDC
    EAI
    DOI: 10.4108/eai.17-6-2022.2322664
Youqun Shi1, Ziling Liu1,*, Lei Xu1, Xiangyang Feng1
  • 1: Donghua University School of Computer Science and Technology
*Contact email: lzl15216675881@163.com

Abstract

With the development of the Internet, people's access to information is also changing dramatically. Self-media has emerged in the background of such an era and gradually evolved into a network sales model, where brand designers meticulously market clothing goods in multiple ways through graphic sets, videos and live broadcasts, which is more conducive to clothing sales and brand story promotion, while allowing for in-depth discussions with consumers. In order to improve consumer retentiona, it is necessary to provide professional and detailed clothing recommendations. Since clothing recommendations require detailed labeling, manual labeling is time-consuming and labor-intensive, and requires label recognition to reduce workload. Therefore, we designed and developed a apparel wearing marketing self media system to provide multi-faceted services for consumers, brands and designers, and to create an exchange community to enhance the interactive experience of consumer shopping scenarios, in addition to providing technical services such as live video, logistics tracking, settlement and return to enhance the digital operation capability of the platform.