Apparel Wearing Marketing Self-Media System

With the development of the Internet, people's access to information is also changing dramatically. Self-media has emerged in the background of such an era and gradually evolved into a network sales model, where brand designers meticulously market clothing goods in multiple ways through graphic sets, videos and live broadcasts, which is more conducive to clothing sales and brand story promotion, while allowing for in-depth discussions with consumers. In order to improve consumer retentiona, it is necessary to provide professional and detailed clothing recommendations. Since clothing recommendations require detailed labeling, manual labeling is time-consuming and labor-intensive, and requires label recognition to reduce workload. Therefore, we designed and developed a apparel wearing marketing self media system to provide multi-faceted services for consumers, brands and designers, and to create an exchange community to enhance the interactive experience of consumer shopping scenarios, in addition to providing technical services such as live video, logistics tracking, settlement and return to enhance the digital operation capability of the platform.