Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China

Research Article

Construction of Real Estate Network Marketing System based on mobile Internet

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  • @INPROCEEDINGS{10.4108/eai.17-6-2022.2322645,
        author={Wenmei  Fei},
        title={Construction of Real Estate Network Marketing System based on mobile Internet},
        proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China},
        publisher={EAI},
        proceedings_a={ICIDC},
        year={2022},
        month={10},
        keywords={python; real estate sales; webvr; marketing system},
        doi={10.4108/eai.17-6-2022.2322645}
    }
    
  • Wenmei Fei
    Year: 2022
    Construction of Real Estate Network Marketing System based on mobile Internet
    ICIDC
    EAI
    DOI: 10.4108/eai.17-6-2022.2322645
Wenmei Fei1,*
  • 1: Chongqing Vocational College of Architecture and Technology
*Contact email: 877486855@qq.com

Abstract

Nowadays, Internet marketing has spread to all walks of life, and the marketing method of the real estate industry is gradually transitioning from traditional offline marketing to online marketing. On the one hand, this method of network marketing can change the way consumers acquire housing data and consumption behavior; on the other hand, it is convenient for enterprises to collect user information and needs. This paper designs and develops a real estate marketing system based on the idea of mobile Internet and Python technology by analyzing the current situation of real estate industry marketing and users' needs for housing information, and supports logging in webpages on different devices by setting webpage adaptation. The system can collect statistics on sales performance, consumer behavior records, etc., to provide reliable data for real estate companies to formulate marketing strategies; and use webVR technology to realize virtual reality viewing, allowing consumers to grasp better housing information. The communication between customers and sales is transferred online, which improves work efficiency while saving costs for both parties.