Research Article
Alibaba.com: A Case Study and Analysis of China’s Cross-border E-commerce Industry
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322639, author={Qianyu Yang}, title={Alibaba.com: A Case Study and Analysis of China’s Cross-border E-commerce Industry}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={b2b e-commerce alibaba covid-19 pandemic cross-order e-commerce}, doi={10.4108/eai.17-6-2022.2322639} }- Qianyu Yang
Year: 2022
Alibaba.com: A Case Study and Analysis of China’s Cross-border E-commerce Industry
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322639
Abstract
The essay explored the cross-border E-commerce industry in China, specifically analysed Alibaba.com to provide insights on how China cross-border E-commerce cope with the COVID-19 pandemic and how Alibaba.com achieved its success compared to other E-commerce platforms. It starts with providing background about the development and trends of global E-commerce industry. Next, it introduces cross-border E-commerce in China and its unique characteristics according to China's Cross-Border E-Commerce Market Data. Then the author analyses the advantages and limitations of Alibaba and its strategies to succeed in the global cross-border E-commerce industry. Especially during the COVID-19 pandemic, Alibaba seized the opportunity and developed several strategies to participate in the global cross-border e-commerce transformation process. The results show that as the fastest recovery country and the world factory, China has led its way in the cross-border E-commerce industry, and as the pioneer company of cross-border E-commerce platform in China, Alibaba actively embraced the challenges and opportunities, changed from a display website to a full-link cross-border trade website with payment, transaction, and settlement functions, and emerged as one of the leading cross-border E-commerce platforms worldwide.