Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China

Research Article

Research on Internet Corporate Social Responsibility Evaluation Based on Analytic Hierarchy Process

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  • @INPROCEEDINGS{10.4108/eai.17-6-2022.2322633,
        author={Li  Sun and Zhiguang  Guo},
        title={Research on Internet Corporate Social Responsibility Evaluation Based on Analytic Hierarchy Process},
        proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China},
        publisher={EAI},
        proceedings_a={ICIDC},
        year={2022},
        month={10},
        keywords={internet industry; corporate social responsibility; evaluation index; stakeholders},
        doi={10.4108/eai.17-6-2022.2322633}
    }
    
  • Li Sun
    Zhiguang Guo
    Year: 2022
    Research on Internet Corporate Social Responsibility Evaluation Based on Analytic Hierarchy Process
    ICIDC
    EAI
    DOI: 10.4108/eai.17-6-2022.2322633
Li Sun1, Zhiguang Guo1,*
  • 1: Sichuan Agricultural University
*Contact email: whxzhwbn2022@163.com

Abstract

At present, China's Internet industry has a low level of social responsibility performance, and the social responsibility evaluation index system for Internet corporates has not been established. From the perspective of stakeholders in the Internet industry, this paper uses analytic hierarchy process to construct an evaluation index system of social responsibility for the Internet industry, which contains nine dimensions and 25 sub-indexes. Based on the established evaluation index system, ten listed Internet companies such as Alibaba and Tencent were selected to evaluate their social responsibility performance and compared. The results show that there is a big gap in the performance of Internet corporate social re-sponsibility, and the performance of Internet giants is better.