Research Article
Research on the Impact of Experience on Participation in Value Co-creation Based on SPSS and AMOS Software --Use relationship quality as an intermediary
@INPROCEEDINGS{10.4108/eai.17-6-2022.2322610, author={Xiangyi Xu and Ling Guo and Hong Guan and Heng Yang and Yurong Zhu}, title={Research on the Impact of Experience on Participation in Value Co-creation Based on SPSS and AMOS Software --Use relationship quality as an intermediary}, proceedings={Proceedings of the International Conference on Information Economy, Data Modeling and Cloud Computing, ICIDC 2022, 17-19 June 2022, Qingdao, China}, publisher={EAI}, proceedings_a={ICIDC}, year={2022}, month={10}, keywords={festival experience; value co-creation; relationship quality; management enlightenment}, doi={10.4108/eai.17-6-2022.2322610} }- Xiangyi Xu
Ling Guo
Hong Guan
Heng Yang
Yurong Zhu
Year: 2022
Research on the Impact of Experience on Participation in Value Co-creation Based on SPSS and AMOS Software --Use relationship quality as an intermediary
ICIDC
EAI
DOI: 10.4108/eai.17-6-2022.2322610
Abstract
Based on the value co-creation theory and structural model, this study explores the influence of festival experience on tourists’ participation in value co-creation and the mediating effect of relationship quality with the help of SPSS and AMOS software. The research results show that: (1) Festival experience has a significant positive impact on tourists' willingness to participate in value co-creation, among which cognitive input and physical participation play a more important role; (2) Relationship quality has a significant impact on value co-creation. Positive influence, among which trust plays a more important role; (3) Relationship quality has an intermediary effect between the experience of festival and the desire for value co-creation. This research refines the impact path of experience on value co-creation, and provides corresponding management enlightenment for festival organizers.