Exploring the Digital Literacy in the field of education: How lower secondary schools use Instagram for promotion in the Indonesian city of Yogyakarta

There is a sufficiently well-established awareness to equip and familiarize young generations with digital literacy skills. Discussion about digital literacy and the use of digital technology in education has so far been limited in the development and implementation of learning. The purpose of this research is to look at the quantity and quality of content in promoting student acceptance through digital media, in this case, Instagram media. The study used the ethnographic method with data involving the Instagram accounts of 65 junior high schools in the city of Yogyakarta. The data used in the study included Instagram activity, number of followers, and content on PPDB posts. The results of this study indicate that as many as 80% of schools actively use Instagram as a promotional medium, 69% of junior high schools in Yogyakarta only have followers whose range is less than 2000, and only 40% of the number of schools displaying offers and advantages. The promotion carried out by schools in Yogyakarta City Middle School is enough to illustrate that education is now increasingly literate in technology. Digital products that are usually only used as learning tools are now starting to be used for other operational purposes, in this case, schools