Research Article
The Midst of Globalization and Digitalization of Multi-Level Marketing in the Perspective of Islamic Business Ethics
@INPROCEEDINGS{10.4108/eai.17-12-2022.2335215, author={Imroatus Solikhah}, title={The Midst of Globalization and Digitalization of Multi-Level Marketing in the Perspective of Islamic Business Ethics}, proceedings={Proceedings of the 2nd International Conference of Humanities and Social Science, ICHSS 2022, 17 December 2022, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICHSS}, year={2023}, month={10}, keywords={management business sharia digital technology multi level marketing business ethics}, doi={10.4108/eai.17-12-2022.2335215} }- Imroatus Solikhah
Year: 2023
The Midst of Globalization and Digitalization of Multi-Level Marketing in the Perspective of Islamic Business Ethics
ICHSS
EAI
DOI: 10.4108/eai.17-12-2022.2335215
Abstract
Multi Level Marketing (MLM) has become one of the MLM businesses. This business model has been starting to spread of the controversial business in this modern business. Millionaire Club Indonesia (MCI) is one of the MLMs that is able to survive and grow rapidly in the covid-19 pandemic era. The purpose of this research is to see how is the business management of Multi level Marketing (MLM) Millionaire Club Indonesia (MCI) in the Perspective of Islamic Business Ethics. The design of this research is descriptive qualitative. The researcher collecting the data through interview with 3 leaders and active members, doing observation directly among offline and online (sinchronous and ansynchronous). By joining to 3 of WAG as an active participant and attend to some business meetings. From the results of this study obtained several findings. MCI is an MLM that operate in Indonesia that has adopt the Islamic business or sharia business oriented. Get, Keep and Grow also a part of concern of this company management. They got some appreciations that it can be prove the position. They also practice the business ethics principles such as win-win solution, honesty, otonomous, justice, and moral integrity. In sum, MCI in one of MLM that it uses digital technology and it has a sharia licence from Majelis Ulama Indonesia.