Research Article
Descriptive Analysis of Place Attachment Variables, Souvenir Authenticity and Satisfaction (From the Perspective of Domestic Tourists)
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333324, author={V Verinita and Eri Besra and Hasra Hijratul Adha}, title={Descriptive Analysis of Place Attachment Variables, Souvenir Authenticity and Satisfaction (From the Perspective of Domestic Tourists)}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={place attachment; satisfaction; souvenir authenticity}, doi={10.4108/eai.17-12-2022.2333324} }- V Verinita
Eri Besra
Hasra Hijratul Adha
Year: 2023
Descriptive Analysis of Place Attachment Variables, Souvenir Authenticity and Satisfaction (From the Perspective of Domestic Tourists)
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333324
Abstract
This study aims to assess tourist perceptions of place attachment, souvenir authenticity and satisfaction on Payakumbuh City. The research method uses descriptive analysis by measuring each variable with a frequency distribution. The sampling technique used purposive sampling with 160 respondents. The results of the study show that the place of attachment of tourists to the city of Payakumbuh is quite strong after they visit and buy rendang souvenirs from Payakumbuh. Variable souvenir authenticity, visitors give the perception that rendang as one of the typical Payakumbuh souvenirs reflects the traditional cultural values of the City of Payakumbuh which is made from traditional spices typical of the city of Payakumbuh which gives a distinctive taste. The tourist satisfaction variable gives the perception that they feel very satisfied when visiting and buying rendang souvenirs in the city of Payakumbuh. It can be interpreted that the place attachment tourist to the city of Payakumbuh, souvenir authenticity and satisfaction that is so high value by tourist who come and buy rendang souvenirs in the city of Payakumbuh.
