Research Article
Marketing Agility and its Impact on Investment Intention: The Mediation Role of Trust and Perceived Risk
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333322, author={Sindu Rahayu and Antoni Arif Priadi and Wilhelmus Hary Susilo}, title={Marketing Agility and its Impact on Investment Intention: The Mediation Role of Trust and Perceived Risk }, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={investment intention; marketing agility; trust; perceived risk}, doi={10.4108/eai.17-12-2022.2333322} }- Sindu Rahayu
Antoni Arif Priadi
Wilhelmus Hary Susilo
Year: 2023
Marketing Agility and its Impact on Investment Intention: The Mediation Role of Trust and Perceived Risk
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333322
Abstract
Port is very important infrastructure that has a fundamental role for Indonesia as a maritime country, and for this reason ports must continue to be developed both in quantity and quality to support the economic and social activities. The government has limitations in developing and expanding ports in terms of funding and operating, investors are required to be involved. One of the ports currently being developed is a flag ship project namely Patimban port. Patimban development requires investors to be fully operated in the near time. Therefore, the port authority needs to establish a strategy to attract investors. The right strategy can bring out the intention of investors to invest in the development of the Patimban port. This study aims to examine the marketing agility influence on investment intentions mediated by trust and perceived risk and will use sample of investors who have participated in tenders for the operation of car terminal. Data collected by questionnaire wuth Likert Scale, data analysis will use SEM-PLS and data processing using SmartPLS 3.
