Research Article
Sustainable Tourism Development Strategy for Sand Telaga Blue Desert in Bintan Regency
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333320, author={Tubel Agusven and Fitria Yuliska and Nur Azizah and Insanul Fikri and S Satriadi}, title={Sustainable Tourism Development Strategy for Sand Telaga Blue Desert in Bintan Regency}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={strategy-1; tourism-2 developent-3; sustainable-4; bintan-5}, doi={10.4108/eai.17-12-2022.2333320} }- Tubel Agusven
Fitria Yuliska
Nur Azizah
Insanul Fikri
S Satriadi
Year: 2023
Sustainable Tourism Development Strategy for Sand Telaga Blue Desert in Bintan Regency
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333320
Abstract
Research is conducted in the Desert of Telaga Blue, Bintan Regency, Riau Islands. The purpose of this study is to explore the potential of tourism at the ecotourism destination of the Blue Telaga Desert and collaborative management that can be applied as an effort to develop sustainable tourism areas. The Sand Desert Telaga Blue is part of the industrial area owned by PT Surya Bangun Pertiwi (SBP) with 4,000 hectares of land reserves. Research using mixed methods is an analysis of observations and interviews supported by quantitative data using Maple 2017 to understand the economic value and willingness of travelers to pay when visiting the Telaga Blue Desert tourist destination. The results of the study showed that the Sand Desert Telaga Blue has been running a tourism development program based on sustainable tourism principles and the need for optimization through the implementation of internal and external environmental factors analysis strategy and SWOT that correspond to the tourism conditions of Bintan Island.