Research Article
Business Strategy SMEs Alfa Tanjak
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333300, author={S Satriadi and Nur Azizah and Fitria Yuliska and Insanul Pikri and R Risnawati}, title={Business Strategy SMEs Alfa Tanjak }, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={strategy; management; business; smes; vpandemic}, doi={10.4108/eai.17-12-2022.2333300} }- S Satriadi
Nur Azizah
Fitria Yuliska
Insanul Pikri
R Risnawati
Year: 2023
Business Strategy SMEs Alfa Tanjak
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333300
Abstract
The Covid-19 pandemic at the beginning of its appearance and as the case increases because the virus causes the rule of social restrictions that result in business activities being limited and experiencing turnover decreases, even many business people have stopped producing. In this case, Alfa Thanjack was also affected by the Covid-19 Pandemic but still survived. The research aims to determine the strengths, weaknesses, opportunities and threats of Alfa Thanjack SMEs and how the right recovery strategy for the business is. Research methods are qualitative by conducting interviews, observations, and documentation to obtain data and information. Furthermore, the study was conducted with two stages: The Input Stage for IFE and EFE and The Matching Stage for SWOT matrix. Research results show that strengths and weaknesses can be used as a business control factor while opportunities and threats can be used as a consideration in business. Alfa Thanjack SMEs already have enough internal strength and can use the opportunities to avoid threats.
