Research Article
Post COVID-19 Business Recovery Strategy: A Case Study of Kaika Licious Tanjungpinang
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333270, author={Muhammad Rizki and Eka Kurnia Saputra and Novra Ardian and Legis P Dalova and Wina Wulandari}, title={Post COVID-19 Business Recovery Strategy: A Case Study of Kaika Licious Tanjungpinang}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={msmes-1; strategy-2; swot analysis-3}, doi={10.4108/eai.17-12-2022.2333270} }- Muhammad Rizki
Eka Kurnia Saputra
Novra Ardian
Legis P Dalova
Wina Wulandari
Year: 2023
Post COVID-19 Business Recovery Strategy: A Case Study of Kaika Licious Tanjungpinang
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333270
Abstract
The declining number of SARS-CoV-2 virus infections caused the business environment to change yet again. Businesses such as Kaika Licious, a Micro, Small, and Medium Enterprises (MSMEs) need to adapt to gain a competitive advantage. This study aims to identify the strengths, weaknesses, opportunities, and threats faced by Kaika Licious Tanjungpinang and formulate strategies that can be implemented post COVID-19 pandemic. Semi-structured interviews and observation were used to collect data. The result of this study shows that Kaika Licious‘s internal and external positions are relatively strong. The SWOT analysis conducted resulted in SO, ST, WO, and WT strategies that can be adopted by Kaika Licious in post COVID-19 pandemic.
