Research Article
The Influence of Digitalization, Religiusity and Product Quality on Purchase Decisions of Korean Packaged Food and Beverage Products
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333267, author={Muhammad Aria Wahyudi and Zara Tania Rahmadi}, title={ The Influence of Digitalization, Religiusity and Product Quality on Purchase Decisions of Korean Packaged Food and Beverage Products}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={digitization; religiosity; product quality; buying decision}, doi={10.4108/eai.17-12-2022.2333267} }- Muhammad Aria Wahyudi
Zara Tania Rahmadi
Year: 2023
The Influence of Digitalization, Religiusity and Product Quality on Purchase Decisions of Korean Packaged Food and Beverage Products
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333267
Abstract
Consumption plays an important role in everyone's life. There's no lifestyles for humans without intake. monetary interest additionally leads to the fulfillment of human intake needs. To neglect consumption means to neglect one's life and ability to fulfill one's obligations. Since the Pandemic, consumer behavior has changed drastically from manual to digital transactions, due to interest regulations imposed through the authorities, in order that the dependence of clients and commercial enterprise executives on virtual technology has by no means been greater than today. Rapid and widespread digitization has forced many businesses to create new virtual platforms to fulfill human beings's needs. One result of the digitization process is the presence of a virtual platform. The outcomes of the examine show that digitization, religiosity, and product quality influence purchasing decisions.