Research Article
Feasibility Research Of “Ayo” Production From Regional Drinking Water Company Tirtamarta Yogyakarta Indonesia : Marketing And Financial Factor
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333257, author={Ferri Kuswantoro and Titop Dwiwinarno and Handoko Arwi Hasthoro and Erni Umi Hasanah and Nurwiyanta Nurwiyanta}, title={Feasibility Research Of “Ayo” Production From Regional Drinking Water Company Tirtamarta Yogyakarta Indonesia : Marketing And Financial Factor}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={feasibility; marketing; financial; tirtamarta; yogyakarta; indonesia}, doi={10.4108/eai.17-12-2022.2333257} }- Ferri Kuswantoro
Titop Dwiwinarno
Handoko Arwi Hasthoro
Erni Umi Hasanah
Nurwiyanta Nurwiyanta
Year: 2023
Feasibility Research Of “Ayo” Production From Regional Drinking Water Company Tirtamarta Yogyakarta Indonesia : Marketing And Financial Factor
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333257
Abstract
Regional state company of drinking water Tirtamarta Yogyakarta had made a break through by developing products in mineral water. Hence, now they were building mineral water manufacturing called “Ayo”. The aim of the study was to conduct a feasibility research of the new manufacturer in terms of marketing and financial aspects. Endorsed by the demand of targeted market in mineral water and strong suggestion from city state of Yogyakarta to develop the business, it was significant feasible. The financial study showed that payback period was faster than the targeted investment period. Net present value (NPV) generated positively. Benefit cost ratio (BCR) was greater than 1 (one) and internal rate of return (IRR) placed in the range 14% was greater than the discount factor (DF) = 12%. Thus the business feasibility study in both marketing and financial factor concluded to be feasible to operate.
