Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia

Research Article

Wellness Tourism: Exploring Urban Wellness Tourist Motivation, Attitude, and Acceptability

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  • @INPROCEEDINGS{10.4108/eai.17-12-2022.2333256,
        author={Erris  Kusumawidjaya and Sundring Pantja Djati and Hera  Oktadiana and Thomas Stefanus Kaihatu and Rean  Mitasari},
        title={Wellness Tourism: Exploring Urban Wellness Tourist Motivation, Attitude, and Acceptability},
        proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMBA},
        year={2023},
        month={6},
        keywords={wellness tourism; egoistic motivation; hedonic motivation; attitude; acceptability},
        doi={10.4108/eai.17-12-2022.2333256}
    }
    
  • Erris Kusumawidjaya
    Sundring Pantja Djati
    Hera Oktadiana
    Thomas Stefanus Kaihatu
    Rean Mitasari
    Year: 2023
    Wellness Tourism: Exploring Urban Wellness Tourist Motivation, Attitude, and Acceptability
    ICEMBA
    EAI
    DOI: 10.4108/eai.17-12-2022.2333256
Erris Kusumawidjaya1,*, Sundring Pantja Djati1, Hera Oktadiana2, Thomas Stefanus Kaihatu3, Rean Mitasari3
  • 1: Sekolah Tinggi Pariwisata Trisakti, Indonesia
  • 2: James Cook University, Australia
  • 3: Universitas Ciputra Surabaya, Indonesia
*Contact email: erris.kusumawidjaya@ciputra.ac.id

Abstract

The purpose of this paper is to investigate the connection between egoistic motivation, hedonic motivation, attitude, and acceptability in the context of urban wellness tourism. Survey is conducted and has managed to collect 104 samples from respondents' participation. The findings show that hedonic motivation has a positive and significant influence on urban wellness tourism attitudes. However, it has been demonstrated that egoistic motivation has no influence on attitude. Meanwhile attitude also positively and significantly influence acceptability of urban wellness tourism. Based on the findings, theoretical and empirical implications are discussed, as well as the study's limitations and future research possibilities.