Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia

Research Article

Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency

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  • @INPROCEEDINGS{10.4108/eai.17-12-2022.2333225,
        author={Firdaus Yuni Dharta and Chaerudin  Chaerudin and Danny  Ramdani},
        title={Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency},
        proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMBA},
        year={2023},
        month={6},
        keywords={umkm-1; digital marketing-2; local wisdom-3; economic growth-4; media communication-5},
        doi={10.4108/eai.17-12-2022.2333225}
    }
    
  • Firdaus Yuni Dharta
    Chaerudin Chaerudin
    Danny Ramdani
    Year: 2023
    Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency
    ICEMBA
    EAI
    DOI: 10.4108/eai.17-12-2022.2333225
Firdaus Yuni Dharta1,*, Chaerudin Chaerudin1, Danny Ramdani1
  • 1: Singaperbangsa University Karawang, Indonesia
*Contact email: firdaus.yunidharta@fisip.unsika.ac.id

Abstract

One of the objectives SMEs are aiming to achieve now is to increase digital literacy. The development of digital literacy is the key area of interest in this study, which makes use of in-depth interviews with a few informants who are critical to the growth of SMEs in the Karawang Regency. Recent studies have shown that SMEs Karawang suffered from several significant issues during the pandemic, two of which were the absence of market outlets and of products’ legal aspects. Considering the study's findings, several suggestions have been made to boost the expansion of SMEs. Increasing digital literacy and employing digital marketing communication as a form of communication are some of these suggestions.