Research Article
Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333186, author={Rinandita Wikansari and Abu Muna Almaududi Ausat and Rahmat Al Hidayat and Sofyan Mustoip and Ade Risna Sari}, title={Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review}, proceedings={Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia}, publisher={EAI}, proceedings_a={ICEMBA}, year={2023}, month={6}, keywords={business psychology-1; consumer behavior-2; motivation-3; perception-4; attitude-5; lifestyle-6}, doi={10.4108/eai.17-12-2022.2333186} }- Rinandita Wikansari
Abu Muna Almaududi Ausat
Rahmat Al Hidayat
Sofyan Mustoip
Ade Risna Sari
Year: 2023
Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review
ICEMBA
EAI
DOI: 10.4108/eai.17-12-2022.2333186
Abstract
Owners of businesses must have a firm grasp of the fundamentals of marketing and consumer psychology, particularly the distinction between wants and needs. This capacity enables the development of effective marketing strategies to meet consumers' shifting purchasing preferences. This study tries to investigate, from a business psychology perspective, the elements that can affect customer purchasing. This is a library research effort using secondary data from a variety of literatures. The gathered data are evaluated using a qualitative, descriptive technique. According to the conclusions of the study, the most influential psychological elements on consumer behavior are motivation, perceptions, attitudes, and beliefs, as well as lifestyle. Understanding these elements can assist us in comprehending consumer behavior and determining how to entice people to make purchases.
