Research Article
Application of Digital Marketing in the Sheep Farming Business in the Post-Pandemic Era
@INPROCEEDINGS{10.4108/eai.17-12-2022.2333014, author={Didik Haryadi Santoso}, title={ Application of Digital Marketing in the Sheep Farming Business in the Post-Pandemic Era}, proceedings={Proceedings of the 2nd International Conference of Humanities and Social Science, ICHSS 2022, 17 December 2022, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICHSS}, year={2023}, month={10}, keywords={empowerment; farm; digital marketing;}, doi={10.4108/eai.17-12-2022.2333014} }- Didik Haryadi Santoso
Year: 2023
Application of Digital Marketing in the Sheep Farming Business in the Post-Pandemic Era
ICHSS
EAI
DOI: 10.4108/eai.17-12-2022.2333014
Abstract
This paper is the result of the implementation of community service involving economically productive partners or community groups in the form of sheep farming groups. Livestock partners or groups have carried out livestock activities. However, livestock management is simple and unprofessional. In managing sheep farms, the group has not implemented standard management and has not been marketed digitally. This is due to limited knowledge of livestock management and digital-based marketing (digital marketing). The main problem faced is the field of marketing. Marketing has not been digitally optimized and integrated to support livestock promotion and marketing. The solution to overcome problems in the field of marketing is through developing strategies and marketing products online so that the market share is wider. This community service increases (1). Partner performance through online marketing, (2), Increasing the application of science and technology to partners, (3). Community economic improvement (4). Development of a digital-based marketing system.
