Proceedings of the First International Conference on Science, Engineering and Technology Practices for Sustainable Development, ICSETPSD 2023, 17th-18th November 2023, Coimbatore, Tamilnadu, India

Research Article

E-Pharmacy Marketing Strategy for Generic Medicine

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  • @INPROCEEDINGS{10.4108/eai.17-11-2023.2342852,
        author={Hari Prasad  V and Baviharan  R and Vijayalakshmi  S},
        title={E-Pharmacy Marketing Strategy for Generic Medicine},
        proceedings={Proceedings of the First International Conference on Science, Engineering and Technology Practices for Sustainable Development, ICSETPSD 2023, 17th-18th November 2023, Coimbatore, Tamilnadu, India},
        publisher={EAI},
        proceedings_a={ICSETPSD},
        year={2024},
        month={1},
        keywords={e-pharmacy generic drugs affordable high-quality healthcare rural areas userfriendly medication information and healthcare resources},
        doi={10.4108/eai.17-11-2023.2342852}
    }
    
  • Hari Prasad V
    Baviharan R
    Vijayalakshmi S
    Year: 2024
    E-Pharmacy Marketing Strategy for Generic Medicine
    ICSETPSD
    EAI
    DOI: 10.4108/eai.17-11-2023.2342852
Hari Prasad V1,*, Baviharan R1, Vijayalakshmi S2
  • 1: PSG College of Pharmacy
  • 2: PSG College for Pharmacy
*Contact email: v.hariprasadpsg@gmail.com

Abstract

Access to necessary healthcare services continues to be a major challenge, especially in rural and underserved communities in a time of technology improvements. A app stands out as a game-changing way to close this gap and make high-quality healthcare available to everyone. Therefore we have designed user-friendly app, this app makes it easy to buy generic medications while maintaining high standards of quality. The app ensures the availability of a large selection of generic pharmaceuticals by utilizing a vast network of reliable suppliers and rigorous quality inspections. Users can explore, choose, and order their prescription medications easily from the comfort of their homes, saving them money, time, and effort. The app’s key features, which guarantee a seamless and secure user experience, include stock updates, secure payment methods, and doorstep delivery. The app also gives users useful drug information, empowering them to make decisions about their health that are well-informed. The E-Pharmacy app not only gives people the power to manage their own healthcare, but it also lessens the burden of high medical costs by democratizing access to generic medications. It has the potential to enhance overall community well being, particularly in areas with constrained access to healthcare.