Proceedings of the First International Conference on Science, Engineering and Technology Practices for Sustainable Development, ICSETPSD 2023, 17th-18th November 2023, Coimbatore, Tamilnadu, India

Research Article

Cultural Communication Field Risk Challenges and Countermeasures Based on Artificial Intelligence Algorithms

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  • @INPROCEEDINGS{10.4108/eai.17-11-2023.2342787,
        author={Rongzeng  Hou},
        title={Cultural Communication Field Risk Challenges and Countermeasures Based on Artificial Intelligence Algorithms},
        proceedings={Proceedings of the First International Conference on Science, Engineering and Technology Practices for Sustainable Development, ICSETPSD 2023, 17th-18th November 2023, Coimbatore, Tamilnadu, India},
        publisher={EAI},
        proceedings_a={ICSETPSD},
        year={2024},
        month={1},
        keywords={artificial intelligence; cultural advocacy; risk challenges; strategy analysis},
        doi={10.4108/eai.17-11-2023.2342787}
    }
    
  • Rongzeng Hou
    Year: 2024
    Cultural Communication Field Risk Challenges and Countermeasures Based on Artificial Intelligence Algorithms
    ICSETPSD
    EAI
    DOI: 10.4108/eai.17-11-2023.2342787
Rongzeng Hou1,*
  • 1: Shandong Institute of Commerce and Technology, Jinan, 250103, Shandong, China
*Contact email: tiannandibei202211@163.com

Abstract

In the "post-Internet era", there are many potential risks and challenges in the field of cultural communication. With the development of AI technology and the use of more and more extensive in the field of culture, the use is becoming more and more widespread and influential, and has become one of the future development areas. The current development of AI is rapidly changing, AI technology is constantly updated and breakthrough. Based on AI to achieve information transmission, processing, processing and other functions have been widely used in medical, education, transportation, finance, tourism, military and many other fields. In the field of cultural propaganda, it is important to make full use of AI to realize various functions, spread advanced cultural achievements and information, and popularize scientific knowledge more efficiently to shape national ideology and culture and improve national soft power. . This paper intends to analyze the possible risk problems of AI in the field of cultural propaganda and propose corresponding countermeasures. Based on the basic principles and ways of cultural communication, this paper discusses the current situation and development trend of AI application development in the field of cultural propaganda.