Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China

Research Article

Modeling and Analysis of Dynamic Consumer Interest and Purchase Intention Based on Traffic Data

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  • @INPROCEEDINGS{10.4108/eai.17-11-2023.2342730,
        author={Bingquan  Wu and Hongyan  Chen and Yingyi  Huang},
        title={Modeling and Analysis of Dynamic Consumer Interest and Purchase Intention Based on Traffic Data},
        proceedings={Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17--19, 2023, Beijing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2024},
        month={2},
        keywords={traffic data; dynamic interest; purchase intention; modeling analysis},
        doi={10.4108/eai.17-11-2023.2342730}
    }
    
  • Bingquan Wu
    Hongyan Chen
    Yingyi Huang
    Year: 2024
    Modeling and Analysis of Dynamic Consumer Interest and Purchase Intention Based on Traffic Data
    ICEMME
    EAI
    DOI: 10.4108/eai.17-11-2023.2342730
Bingquan Wu1, Hongyan Chen1,*, Yingyi Huang1
  • 1: Quanzhou University of Information Engineering
*Contact email: 1976047985@qq.com

Abstract

In the era of the Internet, massive user data is becoming a precious resource. By analyzing user data, we can understand their behavior, interests, and preferences, and provide better services and products for users. Therefore, modeling and predicting user interests based on traffic data is crucial for the development of enterprises. By using Bisecting K-Means clustering algorithm,a dynamic interest recognition management model and a model to identify the implicit dynamic interests of users were developed in this study with the aim of analyzing the dynamic interests and purchase intentions of consumers. Analysis result show four types of interest transitions: attention, understanding information, attitude, and purchase intention. And users will exhibit different purchase intention behavior under the influence of these interest states.