Research Article
Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling
@INPROCEEDINGS{10.4108/eai.17-11-2023.2342698, author={Shaoning Sun and Jiayi Guo and Yunxiang Bai and Jijia Yang and Wenyi Dai and Runyu Jia}, title={Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling}, proceedings={Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17--19, 2023, Beijing, China}, publisher={EAI}, proceedings_a={ICEMME}, year={2024}, month={2}, keywords={lda model; rational consumption; logistic regression; sampling; consumption guidance}, doi={10.4108/eai.17-11-2023.2342698} }- Shaoning Sun
Jiayi Guo
Yunxiang Bai
Jijia Yang
Wenyi Dai
Runyu Jia
Year: 2024
Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling
ICEMME
EAI
DOI: 10.4108/eai.17-11-2023.2342698
Abstract
In the present consumer market, there is an increasing focus on college students as the primary consumers and influencers of consumption trends. Utilizing the LDA model, this article examines the text and theme clustering of data gathered on college students' consumption behavior. Logistic regression is employed to affirm that the disparity in students' consumption is not primarily triggered by gender or grade. Additionally, solutions are proposed to address the current irrational consumption patterns among college students, with an emphasis on promoting the concept of responsible consumption.
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