Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17–19, 2023, Beijing, China

Research Article

Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling

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  • @INPROCEEDINGS{10.4108/eai.17-11-2023.2342698,
        author={Shaoning  Sun and Jiayi  Guo and Yunxiang  Bai and Jijia  Yang and Wenyi  Dai and Runyu  Jia},
        title={Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling},
        proceedings={Proceedings of the 5th International Conference on Economic Management and Model Engineering, ICEMME 2023, November 17--19, 2023, Beijing, China},
        publisher={EAI},
        proceedings_a={ICEMME},
        year={2024},
        month={2},
        keywords={lda model; rational consumption; logistic regression; sampling; consumption guidance},
        doi={10.4108/eai.17-11-2023.2342698}
    }
    
  • Shaoning Sun
    Jiayi Guo
    Yunxiang Bai
    Jijia Yang
    Wenyi Dai
    Runyu Jia
    Year: 2024
    Analysis of College Students' Consumption Behavior Based on LDA Thematic Modeling
    ICEMME
    EAI
    DOI: 10.4108/eai.17-11-2023.2342698
Shaoning Sun1,*, Jiayi Guo2, Yunxiang Bai2, Jijia Yang2, Wenyi Dai2, Runyu Jia2
  • 1: Yantai Institute of China Agricultural University
  • 2: China Agricultural University
*Contact email: sunsn@cau.edu.cn

Abstract

In the present consumer market, there is an increasing focus on college students as the primary consumers and influencers of consumption trends. Utilizing the LDA model, this article examines the text and theme clustering of data gathered on college students' consumption behavior. Logistic regression is employed to affirm that the disparity in students' consumption is not primarily triggered by gender or grade. Additionally, solutions are proposed to address the current irrational consumption patterns among college students, with an emphasis on promoting the concept of responsible consumption.