Alternative Tourism Implementation: Potential Negative Impacts of the Lovina Tourism Area

This study aims to analyze more deeply related tourism alternatives that answer the saturation of mass tourism or conventional tourism. The objectives of this study are 1) to analyze the implementation of coastal tourism as an alternative tourism, and 2) to analyze the impact of the implementation of alternative tourism in the Lovina Tourism Area. This study uses qualitative methods, data collection techniques using participatory survey and observation techniques with in-depth interviews with key informants, and literature studies where metadata is taken from books, online journals, and secondary references such as the number of tourists. Data processing and analysis were carried out descriptively based on the results of interviews with respondents. The results of the study show that 1) the implementation of tourism activities in the Lovina Tourism Area conceptually includes alternative tourism, namely with the number of tourists with special interests (small categories), emphasizing sustainability (coral reef cultivation, dolphin watching, waste processing), host and quest interaction very large. 2) Potential negative impacts of the implementation of alternative tourism in coastal areas include areas that are vulnerable to damage, and economic contributions that are greatly influenced by the lack of tourists. This is a characteristic of alternative tourism. Comprehensive and systematic planning is needed.