Research Article
Utilization of Information Technology for Inbistro’s Tenants as a Digital Marketing Strategy Media
@INPROCEEDINGS{10.4108/eai.17-10-2018.2294315, author={Silvester Dian Handy Permana and Ketut Bayu Yogha Bintoro}, title={Utilization of Information Technology for Inbistro’s Tenants as a Digital Marketing Strategy Media}, proceedings={Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17--18 October 2018, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICON-ESS}, year={2020}, month={4}, keywords={use of information technology ; e-business strategy ; digital economic growth}, doi={10.4108/eai.17-10-2018.2294315} }- Silvester Dian Handy Permana
Ketut Bayu Yogha Bintoro
Year: 2020
Utilization of Information Technology for Inbistro’s Tenants as a Digital Marketing Strategy Media
ICON-ESS
EAI
DOI: 10.4108/eai.17-10-2018.2294315
Abstract
The role of information technology in this era is very important for all groups, especially in the micro-economic sector. In year 2018, the economic climate in Indonesia has grown steadily at 5%. This was accompanied by various micro-economic sectors which began to grow in Indonesia. However, there are still many businessmen in the micro economic sector such as MSME that have not used information technology as their marketing strategy. This results in a limited range of product marketing from MSME and can close the potential for business development. This service activity was designed to answer the challenges of using appropriate information technology for MSME groups especially those who are fostered by the Trilogy Business Incubation (INBISTRO). The intended targets are non-ICT business groups such as Food & Agriculture Products and Creative Products & Designs. This activity utilizes information technology in the form of a website as company profile and online store along with its SEO so that it can be used by MSME groups to improve their business development. In addition, this activity produces a book to help other MSME in utilizing information technology. This activity is expected to help increase the reach and development of business to dominate the global market