Research Article
Utilization of Go Online System on Increasing Awareness in Awie Bah Akim Brand
@INPROCEEDINGS{10.4108/eai.17-10-2018.2294271, author={Budi Harto and Cecep Taufikurachman}, title={Utilization of Go Online System on Increasing Awareness in Awie Bah Akim Brand}, proceedings={Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17--18 October 2018, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICON-ESS}, year={2020}, month={4}, keywords={go online systems brand awareness smes}, doi={10.4108/eai.17-10-2018.2294271} }- Budi Harto
Cecep Taufikurachman
Year: 2020
Utilization of Go Online System on Increasing Awareness in Awie Bah Akim Brand
ICON-ESS
EAI
DOI: 10.4108/eai.17-10-2018.2294271
Abstract
One of the ways that can be used by Indonesians SME’s so their product can be more known by the people is by using Go Online program. Go Online is a program that make our business information written online on the web. This program can be started by the SME’s themselves easily. Supported by a good and interesting content on the website and social media, the customers will get more easy to find our business. As an SME that focused on making traditional Sundanese musical craft, Awie Bah Akim need to Go Online to increase their brand awareness and to gain new market. This program has been conducted to Awie Bah Akim successfully, 1) Awie Bah Akim can be easily searched in online world and they can introduce their product more broadly, 2) Awie Bah Akim team can manage their website, social media, and another online tools effectively, 3) Awie Bah Akim can make a good and interesting content for their owned social media and website. A few suggestions for this research is that Awie Bah Akim team still need more practice and learning so their goal is not only to get awareness, but also getting new profit. Also it will be good if their website converted to an e-commerce website to sell their crafts more easily. Or they can join an existing e-commerce website. In the future, they can also make their social media content as an ad in Facebook ads or Instagram ads to reach more customers
