Research Article
Facilities and Location of Purchase Decisions at Supermarkets in Aceh
@INPROCEEDINGS{10.4108/eai.17-10-2018.2294215, author={Saiful Amri}, title={Facilities and Location of Purchase Decisions at Supermarkets in Aceh}, proceedings={Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17--18 October 2018, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICON-ESS}, year={2020}, month={4}, keywords={satisfaction with service facilities and location}, doi={10.4108/eai.17-10-2018.2294215} }- Saiful Amri
Year: 2020
Facilities and Location of Purchase Decisions at Supermarkets in Aceh
ICON-ESS
EAI
DOI: 10.4108/eai.17-10-2018.2294215
Abstract
The purpose of this study was to determine whether facilities and locations affect the purchasing decisions at supermarkets in Aceh, the population in this study were customers who had bought at supermarkets in 2018. While the samples were taken 225 people or ten percent (10% ) of the total population by random sampling technique. Statistical test results of significant level of F test of 0,000 or F calculated value of 36,082 and F table at a significant level = 5% is (3,369) so that it can be concluded that the calculated F value > Ftable the Quality of Service, Facilities and Location have influence on the purchase decision. In other words, Ha is accepted. The results of the research on the Influence of Service Quality, Facilities and Locations obtained t count value of Service Quality 4,841, Facility 2,567 and Location amounted to 6,656 towards the decision of buying obtained t value of 3,458 while t table was 1,987, the results of this calculation showed that t count> t table with a significance level of 0.000 thus the results of statistical calculations show that partially Service Quality, Facilities and Locations have an Influence on the Decision to Buy at Supermarkets. In other words, Ha is accepted.