Research Article
Identifying Of Creative Industries Through Ovop Movement: An Empirical Evidence From Aceh, Indonesia
@INPROCEEDINGS{10.4108/eai.17-10-2018.2294212, author={Ratna Mutia and Elidar Elidar and Khairul Aswadi and Amiruddin Amiruddin and Ishak Hasan and Martahadi Mardhani}, title={Identifying Of Creative Industries Through Ovop Movement: An Empirical Evidence From Aceh, Indonesia}, proceedings={Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17--18 October 2018, Banda Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICON-ESS}, year={2020}, month={4}, keywords={creative industries smes one village one product banda aceh municipality}, doi={10.4108/eai.17-10-2018.2294212} }- Ratna Mutia
Elidar Elidar
Khairul Aswadi
Amiruddin Amiruddin
Ishak Hasan
Martahadi Mardhani
Year: 2020
Identifying Of Creative Industries Through Ovop Movement: An Empirical Evidence From Aceh, Indonesia
ICON-ESS
EAI
DOI: 10.4108/eai.17-10-2018.2294212
Abstract
Banda Aceh Municipality is the first city in Aceh Province that has adopted a pattern of creative industries development through the OVOP movement. This study aims to identify the development of creative industries through OVOP Movement in the Banda Aceh Municipality, Aceh, Indonesia. To explain the results of this study, we used a qualitative descriptive method. Based on the results of the study, it can be identified that there are 368 OVOP products in 90 villages in 9 sub-districts in Banda Aceh Municipality. The product marketing technique, in addition to being carried out by the business owner, is also marketed through agents or distributors and selling online. Until now OVOP products in the Banda Aceh Municipality have been marketed to domestic and international markets. For the sustainability of the production of these local products, it is hoped that the government should encourage these SMEs to continue to produce local products that are highly competitive. This encouragement can be done by providing assistance to creative SMEs, funding assistance, or encouraging the private sector to participate in the development of local products.
