The Effectiveness Of Application Of Cooperative Learning Strategies In Developing Innovation And Creativity Of Entrepreneurship Of Students Of Serambi Mekkah University

College graduates still have a strong dependence on government and private institutions, college graduates are less able to see the existing market opportunities so they are not able to create and innovate to empower their potential and surrounding resources effectively and efficiently to meet the needs of life . This study adopted the action research model from Kemmis (Kemmis, 1982). This type of research was classroom action research (CAR) which was carried out in two cycles, each cycle consisting of: (1) Action planning, (2) Implementation of actions and observations, and (3) Reflection. The successes and failures in the first cycle were identified, based on these shortcomings the researchers made improvements to learning in the second cycle. The results showed that student learning outcomes on entrepreneurial material by implementing cooperative learning strategies in developing innovation and entrepreneurial creativity of Serambi Mekkah University students experienced a significant increase. Lecturer activity in entrepreneurship learning by implementing cooperative learning strategies in developing innovation and entrepreneurial creativity Serambi Mekkah University students was categorized as good, this was indicated by the increased activity of lecturers with good scores. Student responded to cooperative learning in entrepreneurial materials can be categorized quite well. Whereas student activity in learning by applying cooperative learning was good.