Digital Marketing Development for Aren Sugar MSME in Dalig Raya Village Simalungun Regency

This study aimed to develop a digital marketing strategy for aren palm sugar using the 4D Research and Development model. The study integrated four digital platforms Tiktok, Instagrams, Facebook, and Shopee to increase product sales. Define stage needed to conduct an analysis and identify internal and external issues affecting the business. Design stage included creating business accounts, visual branding, and content planning for each platform. Develop stage focused on producing and publishing engaging content, while the Disseminate stage included implementing cross-platform promotions. The results of this study indicated that expert, digital marketing users responded positively to the content presented, categorizing it as very interesting. The effectiveness of digital marketing for aren palm sugar products were measured by tracking sales through the developed platform for three consecutive months. The results showed that, during the three-month trial period, the number sales increased, impacting the income of aren palm sugar farmers in Dalig Raya.