Research Article
The Younger Generation‘s Views on Virtual Reality as a Promotional Media for Tourism in the Maimun Area
@INPROCEEDINGS{10.4108/eai.16-9-2025.2361051, author={Rezha Destiadi and Winny Gunarti Widya Wardani and Syahid Syahid and Rina Wahyu Winarni}, title={The Younger Generation‘s Views on Virtual Reality as a Promotional Media for Tourism in the Maimun Area}, proceedings={Proceedings of the 7th International Conference on Innovation in Education, Science, and Culture, ICIESC 2025, 16 September 2025, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2026}, month={3}, keywords={younger generation views virtual reality tourism promotional media}, doi={10.4108/eai.16-9-2025.2361051} }- Rezha Destiadi
Winny Gunarti Widya Wardani
Syahid Syahid
Rina Wahyu Winarni
Year: 2026
The Younger Generation‘s Views on Virtual Reality as a Promotional Media for Tourism in the Maimun Area
ICIESC
EAI
DOI: 10.4108/eai.16-9-2025.2361051
Abstract
Maimun Area, Medan city, North Sumatra, is a cultural heritage that has the potential to increase national economic growth, especially through the development of global-scale tourism. The availability of visual technology-based tourism promotional media is also greatly needed. A survey method with a quantitative approach was used as preliminary research. This study aims to determine the views of the younger generation on the potential advantages and disadvantages of Virtual Reality as a tourism promotional media for the Maimun Area. The younger generation is considered to play an important role in continuing the nation's cultural heritage. The results of the study indicate the potential for interest and desire to visit, as well as the potential for content and substance that do not meet expectations. This study is expected to be a reference for continuing the creation of a Virtual Reality model that suits the needs of global tourists.
