Exploring Nyeleneh Acronym in Application System of Indonesia Government: A Socio-Pragmatics Perspective

This study examines the phenomenon of nyeleneh acronyms in Indonesian government application systems from a socio-pragmatic perspective. Nyeleneh refers to unusual or unexpected expressions, often applied to behaviors or naming practices. Using qualitative methods and text analysis of acronyms across several regions, the study reveals that acronyms are intended to simplify complex information, strengthen collective identity, and make services more accessible. However, some names are deliberately designed to be catchy but end up containing taboo, vulgar, or sexual connotations, including references to the human body and gender objectification. Such naming practices generate diverse perceptions, ranging from humor to discomfort, while sometimes reinforcing negative cultural stereotypes. The analysis identifies three main categories of acronym use: human body objectification, pornography/sexuality, and gender-based objectification. The study concludes that more careful diction and socio-pragmatic awareness are needed in acronym naming to ensure effective communication while respecting cultural values.