Research Article
The Optimization of SMEs Performance Through Green Entrepreneurship, Green Innovation, And Green Finance with Age as Moderating Variable
@INPROCEEDINGS{10.4108/eai.16-9-2025.2361044, author={Pasca Dwi Putra and Andri Zainal and Roza Thohiri and Ivo Selvia Agusti and Fenny Afrida}, title={The Optimization of SMEs Performance Through Green Entrepreneurship, Green Innovation, And Green Finance with Age as Moderating Variable}, proceedings={Proceedings of the 7th International Conference on Innovation in Education, Science, and Culture, ICIESC 2025, 16 September 2025, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2026}, month={3}, keywords={green entrepreneurship green innovation green finance age smes performance}, doi={10.4108/eai.16-9-2025.2361044} }- Pasca Dwi Putra
Andri Zainal
Roza Thohiri
Ivo Selvia Agusti
Fenny Afrida
Year: 2026
The Optimization of SMEs Performance Through Green Entrepreneurship, Green Innovation, And Green Finance with Age as Moderating Variable
ICIESC
EAI
DOI: 10.4108/eai.16-9-2025.2361044
Abstract
This study aims to explore how green entrepreneurship, green innovation, and green finance can contribute to improving the performance of MSMEs in Medan City. The present research used structural equation modelling (SEM) to analyze the sample of 106 MSMEs for testing the hypothesized relationships between the variables. The findings of this study show that green entrepreneurship plays a significant role in the growth of green innovation in the case of MSMEs. The use of green finance and green innovation within the company is expected to lead to a high level of improvement in MSME performance. Nevertheless, the application of green entrepreneurship has been discovered to influence the success of companies through the employment of green innovation. The outcome of the research suggests that companies with consistent drive towards innovation and use of green entrepreneurship activities are likely to contribute to the enhancement of MSME performance.
