Research Article
The application of computer image processing technologies in fashion brands’ print advertising graphic design
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324918, author={Yuemei Wang}, title={The application of computer image processing technologies in fashion brands’ print advertising graphic design}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={computer technologies image processing fashion brand print advertising}, doi={10.4108/eai.16-9-2022.2324918} }- Yuemei Wang
Year: 2022
The application of computer image processing technologies in fashion brands’ print advertising graphic design
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324918
Abstract
With the advent of the informational age, computer technologies have been applied to all professional areas of society and have significantly impacted people’s daily lives. In the arena of print advertising graphic design, momentous breakthroughs have been made in computer image processing technologies. This essay will analyze the current situation of fashion brands’ print advertising graphic design, summarize the common principles and applications of computer image processing technologies in fashion brands’ print advertis-ing graphic design, using Photoshop software as an example, aiming to utilize image processing technology to increase fashion brands’ advertising creativity and provide new per-spectives for the development of fashion brands’ advertising graphic design.