Research Article
Research on International Communication Effects of Chinese Culture Based on YouTube
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324916, author={Jingyi Wang and Chong Zhang}, title={Research on International Communication Effects of Chinese Culture Based on YouTube}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={international communication effect of chinese culture; youtube data; value consensus index}, doi={10.4108/eai.16-9-2022.2324916} }- Jingyi Wang
Chong Zhang
Year: 2022
Research on International Communication Effects of Chinese Culture Based on YouTube
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324916
Abstract
China has paid more and more attention to the issue of "Chinese Culture: The "Going Out" Strategy". The strategy has become the top-level strategy of China. Promoting cultural communication is of great significance for enhancing China's international influence and international discourse power. The study constructs data indicators that show the effect of international communication of Chinese culture based on international social media data. Starting from the three-stage communication effect of audience cognition, attitude, and be-havior, this study uses Python to get, process and analyze YouTube videos and review data and then build the consensus index for three layers of culture. The results show that the consensus degree of Chinese cultural value is increasing year by year, but there are differences in trends of consensus degree index of different layers.