Research Article
Research of the Attractiveness Factors of World Horticultural Exposition Based on Evaluation Grid Method
@INPROCEEDINGS{10.4108/eai.16-9-2022.2324907, author={Qi Shen and Chun-Chih Chen and Shu-Ming Wu and Chia-Hui Huang and Jing Chen}, title={Research of the Attractiveness Factors of World Horticultural Exposition Based on Evaluation Grid Method}, proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China}, publisher={EAI}, proceedings_a={ADDT}, year={2022}, month={12}, keywords={tourist demand; attractiveness factor; world horticultural exposition; evaluation grid method}, doi={10.4108/eai.16-9-2022.2324907} }- Qi Shen
Chun-Chih Chen
Shu-Ming Wu
Chia-Hui Huang
Jing Chen
Year: 2022
Research of the Attractiveness Factors of World Horticultural Exposition Based on Evaluation Grid Method
ADDT
EAI
DOI: 10.4108/eai.16-9-2022.2324907
Abstract
The purpose of the research is to discuss tourists’ experience behaviour and preference towards World Horticultural Exposition, and identity attractive quality factors that affect the tourism planning of World Horticultural Exposition. This research regards the Yangzhou World Horticultural Exposition in 2021 as study object, summarizes the attractive factors of World Horticultural Exposition by qualitative method and intensive communications with tourists, as well as establishes and analyses the evaluation structure, which provides a ref-erence for subsequent tourism planning and design improvement of World Horticultural Exposition. The attractiveness of the World Horticultural Exposition is summarized, 3 original attractiveness factors (Audio Visual Effect, Social Emotion, Interactive Experience), 11 specific attractiveness factors, 12 abstract attractiveness factors are counted.