Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China

Research Article

Under the Background of Internet +, Rural Aesthetics Enables E-Commerce Agricultural Product Packaging Design

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  • @INPROCEEDINGS{10.4108/eai.16-9-2022.2324904,
        author={Yun  Chen and Ming  Li and Lei  Wei and Danya  Zhu},
        title={Under the Background of Internet +, Rural Aesthetics Enables E-Commerce Agricultural Product Packaging Design},
        proceedings={Proceedings of the International Conference on Art Design and Digital Technology, ADDT 2022, 16-18 September 2022, Nanjing, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2022},
        month={12},
        keywords={packaging design; e-commerce agricultural products; rural aesthetics; internet +; brand},
        doi={10.4108/eai.16-9-2022.2324904}
    }
    
  • Yun Chen
    Ming Li
    Lei Wei
    Danya Zhu
    Year: 2022
    Under the Background of Internet +, Rural Aesthetics Enables E-Commerce Agricultural Product Packaging Design
    ADDT
    EAI
    DOI: 10.4108/eai.16-9-2022.2324904
Yun Chen1,*, Ming Li1, Lei Wei1, Danya Zhu1
  • 1: Jiangxi University of Finance and Economics
*Contact email: 3149457727@qq.com

Abstract

Since the 18th National Congress of the Communist Party of China, the construction of re-gional brands of agricultural products and the promotion of agricultural brand management have become an important measure to develop modern agriculture, and a new concept of "beautiful China" has been put forward. With the development of the network and logistics industry, people's consumption channels have been broadened, which also brings great power to the agricultural products market. This paper is committed to exploring the devel-opment of Internet e-commerce agricultural products in the outer packaging design of ag-ricultural products into the idea of rural aesthetics, so as to discover the unique charm of agricultural products packaging design. From the perspective of Internet development, this paper expounds the current situation and deficiency of agricultural product brand packag-ing, refines the essence of rural aesthetics, interprets rural aesthetics with innovative de-sign, and shows the unique aesthetic interest of agricultural products. To develop new ide-as for packaging design of agricultural products, to inject spiritual core into brand con-struction, to achieve the promotion of agricultural products brand value, and finally achieve long-term brand impact effect, is the core of remolding rural revitalization.